How to present fall winter trends at a shop window

How to present fall winter trends at a shop window?

Early autumn is the time when the collection changes in clothing stores. As the summer goes away, the temperatures go colder, and many people are looking for warmer things to suit the season. Therefore, this is the moment when the stores’ offer must be properly adjusted. Clothes on hangers change, promotional catalogs are printed, video spots are recorded advertising the new collection and the exhibition presented at a shop window is also changed. In this article, we focus on how to properly present fall and winder trends ad a shop window?

What product to present at the shop window? 

First of all, there must be clothes at the exhibition that give the best chance of attracting customers. The store should do an analysis and select the best clothes. Secondly, you need to determine what category of clothes you want to present. Some people decide to highlight one category and present, for example, only jackets or only warm sweaters. However, as a rule, it makes more sense to mix up different products. For example, you can dress a mannequin with pants, a sweatshirt, a jacket, a hat and a scarf. Thus, the shop window presents a wide range of products and increases the chance of attracting customers.

How to present a product at a shop window?

It is very important not only what we want to present, but also how we do it. Aesthetics in the case of shop windows is of colossal importance. If we use mannequins, the clothes must be properly sized. As much as hanging clothes on too small or too large mannequins are unacceptable. If we present clothes for children, childrens mannequins will be indispensable. Interestingly, the gender of the mannequins is also important. Contrary to appearances, it happens that men’s clothes hang on a mannequin resembling a woman, or vice versa – women’s clothes hang on a mannequin resembling a man. This is a considerable neglect which means that the presented clothes do not look very good. Therefore, when organizing / buying mannequins, it makes sense to think about whether you will need a female mannequin or a male mannequin.

In addition to clothes on mannequins, it is worth taking care of small accessories, thanks to which you will be able to get the right arrangement. For example, artificial autumn leaves may be helpful for the autumn exhibition. It is also worth taking care of the appropriate background. Most stores use posters, but a transparent background is also acceptable, thanks to which you can see the interior of the store.

Summing up, it is worth emphasizing that what is presented and how it is presented at the shop display may have a direct impact on sales, so it is definitely worth paying some attention to the preparation of an aesthetic window shop display.

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